Index Living Mall (ILM) is a leader in furniture and home decor, understanding the needs and lifestyles of urban dwellers. They are celebrating the 10th anniversary of “BoConcept Thailand” with the launch of a flagship store in Thonglor, which is the third branch in Thailand, covering over 3,000 square meters within the DécorScape Thonglor building. This store is the largest in Southeast Asia and is set to support the growth of the high-end furniture market in 2025, catering to expatriate housing projects and luxury office buildings, as well as high-end tourist hotels. The store showcases Danish furniture that embodies unique design, offering a special experience that reflects a timeless elevated lifestyle, with product quality and craftsmanship meeting the highest standards to inspire “The Art of Living Danishly.”

The Thai furniture industry continues to grow steadily in 2025. According to data from Krungthai COMPASS (source: Industry Analysis and Outlook: Furniture Business Trends), the overall market value of Thai furniture is expected to expand by 2.9% compared to the same period last year. Additionally, the data highlights challenges that furniture brands must address regarding sustainability (ESG), focusing on eco-friendly practices and production processes that promote sustainability to meet current trends. This also caters to new-age customers seeking uniqueness and self-expression through customized furniture, merging environmental consciousness with a perfect sustainable lifestyle.

Ms. Kritchanok Patmasathien, Managing Director of Index Living Mall Public Company Limited (ILM), stated, “One of the standout features that has made the BoConcept brand globally renowned is its Danish Design furniture, which combines simplicity with intelligent functionality, along with customization to meet individual customer needs and reflect their lifestyles. Moreover, BoConcept emphasizes high-quality materials and exquisite craftsmanship, providing a premium service that offers an elevated home decorating experience, thus winning the hearts of home decor enthusiasts worldwide for a long time. Beyond product quality, the brand is also committed to environmental responsibility, such as using only wood sourced from company-owned plantations for furniture production and focusing on creating a circular economy in every modern production step while controlling pollution to protect the environment. All product components are also free from harmful substances that could endanger children and pets at home, earning the company LEED (Leadership in Energy and Environmental Design) certification. Additionally, the company strictly adheres to ESG principles, even choosing to use only genuine leather sourced from high-quality farms in Denmark for furniture production (the brand does not support animal cruelty by raising cattle solely for leather). Every piece of leather undergoes tanning at world-class facilities in Italy, and all BoConcept rugs are handwoven in India, with factories certified to have no child labor, ensuring that every product from BoConcept is crafted with care and attention to both product quality and sustainability for humanity and our environment.”

The company recognizes the demand for high-end furniture among affluent consumers in Thailand, thus introducing BoConcept furniture to the country for the first time by opening the first showroom at Siam Paragon in 2014, which has received positive customer feedback since its launch, resulting in continuous sales growth. Subsequently, they opened the second showroom in Phuket, which has also been well-received by expatriates living in Phuket, Koh Samui, Koh Phangan, as well as villa projects, resorts, hotels, and numerous real estate investors, both Thai and foreign.

As part of the strategy to open the third showroom in Thonglor, this is a part of the business expansion plan into high-potential real estate locations in Thailand, as Thonglor is one of the main areas favored by expatriates living in Bangkok, particularly Japanese, Europeans, British, and Americans (source: 4 Popular Expat Areas in Bangkok: Sukhumvit, Asoke, Ratchada, Silom). Additionally, it is located in Sukhumvit, which is filled with offices, hotel businesses, and luxury condominiums, aligning perfectly with the strategy of building business partnerships for BoConcept Thailand.

“BoConcept is a leading premium furniture brand designed to support retail and project customers from the outset, whether through a Trade Program welcoming designers worldwide to collaborate with us or having a direct B2B Contract Support team to take care of project clients specifically. The brand also selects only high-quality materials from around the world to ensure it meets the needs of every project, making BoConcept a brand that has secured leading projects in major cities worldwide, such as luxury villas in London, apartments in New York, five-star hotel chains with branches in multiple countries, luxury clubs in Romania, BMW showrooms in the UK, airports in Germany, and offices of various leading organizations,” Ms. Kritchanok added.

As for the tourism industry, which directly supports the hotel business, it is expected to grow in 2025. According to Kasikorn Research Center (source: In 2025, it is expected that 37.5 million foreign tourists will visit Thailand, generating approximately 1.78 trillion baht in tourism revenue (Perspective No. 3545) - Kasikorn Research Center), it is anticipated that throughout 2025, over 37.5 million foreign tourists will travel to Thailand, an increase of 5.6%, with revenue from foreign tourists expected to reach 1.78 trillion baht, growing by 6.5% from 2024. This will lead to the development of numerous renovation projects for hotels, especially in central Bangkok areas like Sukhumvit, to prepare for the influx of tourists this year. BoConcept Thailand is ready to support all partner businesses with the largest world-class showroom in Southeast Asia at DécorScape on Thonglor Road, the hub of both business and premium lifestyle in Bangkok. Additionally, there is a Material Zone for design enthusiasts to customize their favorite furniture pieces according to size, fabric, and leather options with over 100 styles, ensuring quality with meticulous craftsmanship in every production step, featuring furniture that covers all functions such as Living, Dining, Bedroom, Outdoor, Home Office, etc. Furthermore, there is a ‘Designer Hub’ space for gathering ideas from interior designers to perfectly meet home decorating lifestyles.

BoConcept is a premium Danish furniture brand with a long history, established in 1952, offering furniture that beautifully and clearly conveys Danish DNA. With the concept “LIVE STYLE, LIVE EKSTRAORDINÆR,” it aligns with this year's home decorating trends that blend modernity, simplicity, and sustainability with contemporary lifestyles in a “Minimaluxe” style, characterized by distinctive lines, durability, and long-lasting usability, complemented by simple designs in natural tones that can be arranged with any decor style, embodying “The Art of Living Danishly” both inside homes and in luxury projects of all types.

Currently, BoConcept has over 300 showrooms in 65 countries worldwide. In Thailand, there are three showrooms: BoConcept Siam Paragon (3rd floor, Siam Paragon, Tel. 02-1294657-8), BoConcept Phuket (1st floor, Index Living Mall Phuket, Tel. 076-304102), and BoConcept Thonglor (DécorScape Thonglor, Tel. 065-5169337).

Discover the definition of timeless elegant home decor in the style of ‘The Art of Living Danishly’ from BoConcept through online channels at the BoConcept website: https://www.boconcept.com/en-th/ and follow the latest news on Facebook, Instagram, and LINE Official.